12 amazing photos of festive fun and soap star special guest at Wednesbury Christmas light switch-on

It is officially beginning to feel a lot like Christmas in Wednesbury after festive lights were switched on at an event attended by a TV star.

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Crowds flocked to the town centre on Saturday (November 30) evening to mark the start of the Christmas season.

Emmerdale's Danny Miller, who plays Aaron Dingle and also won I'm a Celebrity... Get Me Out of Here! in 2021, helped spread the festive cheer and meet soap drama fans at the event.

He was joined by the Mayor of Sandwell, Councillor Syeda Khatun, alongside BBC WM breakfast show presenters Sarah Julian and PJ, who performed the official switch-on at 6.15pm in Market Place.

There were a number of stalls selling Christmas gifts, fairground rides for the youngsters, and entertainment from performers including singer David Lane.

And the Emmerdale actor wasn't the only star in attendance, as Santa Claus also made an appearance to check who had been 'naughty or nice'.

Below are 12 pictures of the festive fun at the Wednesbury switch-on:

Danny Miller, who won ITV's I'm a Celebrity Get Me Out of Here in 2021, greeted fans at the event. Photo: Kennett Photography — Danny Miller, who won ITV's I'm a Celebrity... Get Me Out of Here! in 2021, greeted fans at the event. Photo: Kennett Photography

Crowds gathered in Wednesbury to watch the Christmas lights be officially switched on. Photo: Kennett Photography

The switch-on event officially marked the start of the Christmas season in Wednesbury

A number of performers took to the stage to entertain the crowds

Emily Wilkes and Stacey Rock joined in the festive fun

Attendees were invited to browse the offerings of stalls selling Christmas gifts

Wednesbury Rotary members Keith Williams, Dawn Tolley and Glen Edwards joined in the fun

Performer Jamie Lee took to the stage at the event

Olivia Foreman and Christine Woodward had a chance to meet Santa Claus

Attendees donned Christmas hats to help spread the festive cheer

The cast of Wednesbury Town Hall's Cinderella paid a visit to the event

Christopher and Sandra Carter at the switch-on event

A host of other switch-on events have taken place in the Black Country to mark the festive season, including in Wolverhampton city centre earlier in November.