Biggest Cadbury World shop ever to open in heart of Bournville

Cadbury World is set to unveil its biggest shop yet, with a large range of Cadbury products and free gifts for the first guests who visit on offer.

The new store in Bournville has more Cadbury lines under one roof than any other store in the UK, with around 350 product lines and 50 special edition Christmas ranges.

The Cadbury World shop first opened 34 years ago and in celebration of the brand-new opening, the first 200 shoppers to visit on Thursday will receive a free 180g bar of Dairy Milk.

All the classic confections including Cadbury Dairy Milk, Toblerone, Crunchie, Flake, Marvellous Creations and plenty more are available in the store. 

Guests will also find a host of exclusive handmade chocolate products from Christmas trees, to teapots, to footballs, all made on site and hand decorated by the Cadbury World chocolatiers.

Store Manager at the Cadbury World Shop, Barrie Oldridge, will be celebrating his 30^th anniversary working at the attraction next year. 

He said: “The time working at the Cadbury World shop has flown by, and it certainly doesn’t feel like almost 30 years, more like 10.

“My favourite thing about the job is meeting all the visitors, who share a love of chocolate with me, whether they travel from down the road or different corners of the world and, on occasion, I even get to practice my Español.

“Visitors often ask what my favourite products are, which having tried them all, is a big question. 

"My top picks would have to be Picnic and Starbar, however, the new product launches every year mean the top spot is always highly disputed. 

"The Cadbury World chocolatiers’ personalised products are also spectacular.

“Cadbury World is always full of fun but particularly at this time of year it really feels extra magical. 

"I can’t wait to see our guests enjoy the attraction and experience our brand-new shop.”