A Mexican restaurant in Birmingham is giving away hundreds of free Burritos - here’s when and why

It’s a cult-favourite Mexican restaurant brand renowned for its huge portions and bold flavours - and it’s opening its latest branch in Birmingham, near New Street train station.

To celebrate Boojum is giving away 300 burritos to the first people through its doors at noon on Thursday (November 21).

It’s expected to be a popular main meal giveaway - so our top tip is to get down there early!

Boojum first hit the scene in Belfast in 2007, making serious waves in the Irish food game with its delicious menu consisting of burritos, bowls, nachos, tacos, and freshly made chips and salsas. The brand now has 19 stores across Ireland and Britain and has become the go-to for bold, flavourful Mexican eats that pack a punch. 

Birmingham is the brand's third site in Britain, after Leeds and Nottingham. 

What to expect at the Boojum Mexican restaurant on New Street in Birmingham

Expect a striking and dynamic interior which showcases a rich palette of bold colours, lively decor and bespoke murals that reflects the vibrancy of the brand. 

Brightly coloured furnishings and a lively crew serving up their famous food with bags of passion 

and personality contributes to the fiesta-like atmosphere.

With a commitment to innovation, Boojum has revolutionised modern Mexican cuisine with its enticing menu. 

Each burrito is a testament to quality and freshness, meticulously prepared with passion and flair. In a bold departure from conventional practices, Boojum prides itself on the absence of microwaves and freezers in all its restaurants, ensuring that everything served is prepared fresh in store each day.

Offering a fully customisable menu, creating exceptional burritos involves five steps, starting with a large flour tortilla filled with your choice of rice, beans, and meat or vegetarian options like chicken, pork, beef, chorizo, chilli, sautéed vegetables, or vegan three-bean chilli. Enhance your burrito with salsas like chipotle or pico de gallo for added flavour and balance it with creamy cheese and sour cream. Finally, top it off with guacamole, jalapeños, chorizo, or pickled onions for a delightfully more-ish experience.

From its inception, Boojum has consistently redefined the Mexican dining experience, quickly becoming a favourite in the Irish culinary landscape and in 2023, Boojum's Burrito Bowl achieved recognition as the sixth most trending dish worldwide on Deliveroo, underscoring the brand's global appeal.

‘Boojum is fire’

The brand boasts a cult following of die-hard burrito fans, playfully named Boojum Addicts, many of whom have taken to social media to show their love…

@Danikaprim_  I'm not sure I’ll sleep... so much food in just one bowl, I’m so full but so happy 

@missxhanabana It is soo good, it was absolutely massive, so full now! The drinks were also really good

@themindofamammy Boojum is fire

@gfa028 The goat

@eatdrinkloveleeds still rubbing my little burrito belly as we speak…maybe I should have taken the advice and saved some for breakfast and lunch!!

‘We can’t wait to shake up the food scene in Brum’

Boojum Head of Operations, Rob Powell, said: "Following our huge Leeds opening earlier this year, we're very excited to announce the launch date of our Birmingham restaurant. 

“Our team has been working hard over the last few months to create our new space and we can’t wait to shake up the food scene in Brum and welcome everyone from Thursday, November 21.”