Paralympian helps to officially open new Sedgley Aldi

The store on Bilston Street opened its doors to customers on Thursday morning at 8am, with wheelchair rugby hero Nick Cummins cutting the red ribbon alongside pupils from Queen Victoria Primary School.

The Bilston Street store is the newest Aldi to open in Dudley and will be run by store manager Tom Habib, along with a team of 40 colleagues from the local community. 

ParalympicsGB gold medallist Nick Cummins gave away complimentary bags of fresh fruit and vegetables from Aldi’s famous Super 6 range to the first 30 customers in the queue, before delivering an assembly for pupils at Queen Victoria Primary School as part of the supermarket’s initiative, Get Set to Eat Fresh.

To celebrate the official partnership between Aldi and ParalympicsGB, the gold medallist from Tokyo 2020 focused on the benefits of eating healthy food and the importance of exercise and believing in yourself. 

He also talked to pupils about his experience of competing as a Paralympian and shared his challenging training regime.

Aldi Sedgley also offered pupils at Queen Victoria Primary School the opportunity to win a £20 gift voucher to spend at the new store. 

The children were tasked with creating a poster to show what healthy eating means to them, with Nick Cummins announcing the winner during the assembly and the pupil being presented with their £20 voucher.

Tom Habib said: “It’s been a wonderful morning here at the opening of Aldi Sedgley. 

"It was lovely to welcome our new customers into store, and I look forward to meeting more of the community in the coming weeks. 

"I’m also thrilled that we’ve been able to support Queen Victoria Primary School through our partnership with ParalympicsGB.”

Nick Cummins said: “I’ve had a fantastic time opening the new Aldi this morning. 

"It was an honour to officially open the store and welcome customers inside for the first time.

“It was great to speak with the children at Queen Victoria Primary School about the importance of eating healthily and how it can be fun to plan and prepare meals as a family. 

"Hopefully, I’ve also managed to inspire the pupils to keep active and try different sports.”

The new Aldi store offers large chillers and freezers dedicated to fresh, British meat products, a ‘Food to Go’ section at the front of the store, and an exclusive section full of Health & Beauty products.

Sedgley customers can also take a walk down the ‘Aisle of Aldi’, where they will find Specialbuys which are available every Thursday and Sunday. 

During opening week, the store will be offering a range of Black Friday deals, including a smart TV for £199.99, a drone for £24.99 and a dash cam for £11.99.

Additionally, the new Aldi store is calling on local charities and food banks in Sedgley to register with Neighbourly, a community engagement platform that links businesses to charitable organisations in the local community. 

Local charities that register will be able to collect surplus food and perishable products, such as fruit, vegetables and baked goods, seven days a week. 

Any charities in the area that would like to partner up with the new Aldi store should email aldi@neighbourly.com.