New leader of Dudley Canal and Tunnel Trust thrilled to take on new role

Dudley Canal and Tunnel Trust has announced the appointment of its new Chief Executive Paul Crofts ahead of officially beginning his role in November.

Mr Crofts will step into the position following the early retirement of Mrs Traci Dix-Williams, who has served as CEO for nearly nine years.

Under Ms Dix-Williams leadership, the Trust has navigated numerous challenges, including the impact of the Covid-19 pandemic and economic recession. 

During her time, the Trust has flourished, growing its business, enhancing its profile, and winning several prestigious awards for its projects, customer service, and volunteer programs.

Reflecting on her time at the Trust, Ms Dix-Williams said it had been a difficult decision to step down, but was thankful for all the experiences she had had.

She said: “I have had a wonderful, challenging, and enriching time serving as the Chief Executive of Dudley Canal and Tunnel Trust. 

"It is an amazing organisation and charitable Trust with an incredible history and exciting future, all set in a unique geological area, right in the heart of Dudley.

Stepping down has been a difficult decision but knowing it will be in the care of its new CEO, Paul Crofts, has made this easier. 

"He is full of ideas, energy, and respect for everything cultural attractions such as the Trust aspire to be and to deliver to their wide-ranging audiences. 

"The team at the Trust are hardworking and dedicated, and I know they will give Paul a very warm and supportive welcome."

Paul Crofts brings with him a wealth of experience in heritage and cultural management and said he was eager to continue building on the strong foundation laid by his predecessor.

He said: “I am absolutely thrilled to join the Dudley Canal & Tunnel Trust and look forward to working with the Board, staff, volunteers, and community to continue the excellent work that Traci has delivered, based on the amazing legacy the Trust has developed over its many years.

"The Trust offers a truly unique experience, delivered by an incredibly passionate group of people—something that we should all be proud of regionally. 

"I’m privileged to be a part of its next exciting chapter. Having joined from the Black Country Living Museum, I understand the historical and cultural significance of preserving the area’s heritage, particularly recognising the role of its canals and unique geology, along with acknowledging the stories of the people, past and present, all of which make the Black Country what it is today.”