Bargain hunters descend on charity superstore on Black Friday
Bargain-hunters descended on the children's charity Newlife's Cannock superstore on Black Friday.
More than 100 shoppers entered the Hemlock Way clothing superstore with doors opening at 8am and trade was brisk all the way to midnight.
Newlife had offered more than 50 lines of clothing for £1 and big discounts for people spending more than £50.
All the shoppers' purchases will help to support disabled and terminally ill children and their families.
Andrew Murphy-Hayes, Newlife’s head of retail stores, said: “Our Black Friday sale got off to an amazing start.
"Our first ever Newlife online sale launched our Black Friday event at midnight, where our first purchases came at two minutes later with skin care and makeup from the likes of Chanel quickly snapped up!
“We do have some fabulous bargains available, including more than 50 lines available from just £1 across all our fashion stores, which has been a really big hit with our customers – who have been absolutely amazing – especially those who have come out to queue in the rain and the cold to support us.
“Black Friday is such an important part of raising the funds which help us support disabled and terminally ill children and their families, so having to miss it last year was devastating. Everyone who shops with us really is helping to change a child’s life.”