Billboard campaign for grassroot sports launched ahead of Commonwealth Games

Organisers of the 2022 event are searching for people who deserve recognition for making a difference to their communities through sport.

Nominees could be an inspiring coach, a dedicated volunteer, a courageous player, a diehard supporter or anyone who’s positively impacted on their club, team or facility.

The winners will be chosen to feature on billboard adverts across the region in 2021 as the countdown to the international games, taking place in Birmingham, begins.

Ian Reid, chief executive of Birmingham 2022, said: "The West Midlands has sport running through its veins, whether that’s elite competition or grassroots participation, and it’s really important to celebrate both.

"That’s why I am so excited by this campaign, which will champion the people who inspire others to take part in sport across the region.

"By making these Hometown Heroes the stars of an upcoming Birmingham 2022 advertising campaign, we are saying clearly that we are the games are for everyone, and a celebration of sport at every level.

"The Black Country is already central to the games, hosting swimming, diving and the road cycling time trial events.

"This campaign is another way for the stars of community sport in the Black Country to be a part of the games, too."

The first person to feature on billboards has been already been chosen. That sporting hero is Ricardo D’Alva, a coach at City of Birmingham Rockets Basketball Club, where he coaches beginners and elite players.

He said: "It is such an honour to be a Hometown Hero because it shows I’ve been able to have a huge positive impact on the young people I coach.

"The club represents the diversity of the West Midlands and brings the community together, takes young people off the streets and gives them a positive focus in life."

The initiative has also received support from Stourbridge MP Suzanne Webb, who said: "There are scores of people involved in grassroots sports throughout the Black Country who have a strong impact on our communities.

"I would encourage people to nominate them as Hometown Heroes ahead of Birmingham 2022."