Bostin' T-shirts celebrate 12 days of Black Country Christmas

The 'Ave a Bostin' Christmas T-shirts are set to be a huge festive hit along with baby bibs, which have The Babby's Fust Xmas printed on them.

The release of the T-shirts will also coincide with the company moving stores. Since Black Country T-shirts has been open, they've been based in Reddal Hill Road In Cradley Heath.

But at the weekend, they reopened in Dudley, in what Steve has described as a 'spiritual home coming', which will also create one job in the new year.

Company director Steve Pitts said: "We wanted to create a brand that the Black Country could be proud of and get behind.

"The new name and logo, which incorporates the Black Country Flag, gives us a clearer representation of that.

"The store really feels like a kind of spiritual home coming when you stand outside looking up to Dudley Castle.

"This new store will not only increase our custom printing capacity but we will also have a retail area more than twice the size of our shop in Cradley Heath.

"We won't create any new jobs but the plan is we should have one new opportunity in the new year.

"We've been running for around eight years now but doing the Christmas stuff for five. It's got bigger and better each year and more people have really adopted the Black Country theme.

"Not only are we celebrating Christmas, but also our heritage, it's something we definitely should be proud of.

"I moved away from the area for a few years, but actually felt myself missing the people, accent and eventually moved back.

"You can't beat Black Country folk, we're the salt of the earth and can't be beaten.

"I'm looking forward to Christmas and we've already had a few orders and requests for the festive t-shirts. We wanted to be moved and opened up in the new shop this side of Christmas so we can capture the build up and get everyone in Dudley walking around in our T-shirts, that would be amazing."

The T-shirt shop will also house a meeting point for the Black Country Festival, where people can discuss community events.

In July at the Black Country Festival easily the biggest attraction was Steve's stall, which was full of mugs, T-shirts, car stickers and other paraphernalia, where he described the festival as 'dream come true.'

A slice of the company's profits will be donated to the festival's running costs for future years.

Steve was part of the team that originally launched the Black Country Festival two years ago. He said: "Hopefully by purchasing our products people are not only showing off their pride in the region but also they'll be putting a little back into it too."

The company was formerly called TeeT Shirts and founded by Warren McCabe-Smith and Mr Pitts, made its name by selling tops with slogans such as 'tunky pig', 'riffy wammel' and 'scabby 'oss', meaning 'fat pig', 'smelly dog' and 'scabby horse' in the Black Country dialect.

T-shirts are priced at £12.