WATCH: Video celebrating bond between Wolves fans and club wins gold
A video celebrating the unique bond between Wolves fans and their club has won gold.
This is our Love was given the Gold Award for brand communication at the 2015 EVCOM Screen Awards, held at London's Grosvenor House Hotel.
The expert panel of judges, made up of brand and agency professionals described the quality of the film-making and the effectiveness of the project as an excellent reflection of the values, emotions and passion associated with Wolves and its loyal fans.
Filmed and produced in conjunction with DRP Group, based in Kidderminster, the show reel was originally shown at the club's End of Season Dinner in May 2014.
The film is based around a poem written by season-ticket holder, Steven Power. Featuring Steven as he narrates his powerful piece on the highs and lows he's experienced as a fan watching from the Jack Harris stand, the film has resonated with supporters and has generated over 12,000 hits on YouTube.
Reacting to the news, Wolves' Event Co-ordinator Steve Thomas said: "When discussing the concept of the video in early 2014, we as a club felt it important we didn't simply assume promotion was going to be forthcoming, and that we handled our League 1 status with dignity and diplomacy.
"The 'This is our Love' moniker had obviously struck a chord with the fans and it seemed logical to base the opening video around this.
"When we read the poem Steven put together, coupled with the fantastic production by DRP, we knew we were on to a winner. But we were overwhelmed by the response from the fans"
As aside 'This is our Love' has also been recognised by the British Film Institute (BFI) as an excellent example of film-making and, as such, they have requested for the film to be archived for posterity in the BFI archives so future film-makers can view it as an example of exceptional production for years to come.
