Adrian Goldberg back with BBC WM - again

And on Monday Adrian Goldberg makes his latest return to the airwaves, fronting BBC WM's new-look breakfast show just months after leaving the station.

The dramatic move will be the hard-hitting broadcaster's third spell with the station.

"In a sense I feel like I have never been away," he says.

"It is the station I have always come back to. It is a very exciting time because we have an election coming up. We have a very interesting political landscape. I cannot remember a time when we had such a wide choice as a voter from big parties to smaller ones."

Adrian left the breakfast show in 2006 to turn freelance, only to return to the Mailbox three years ago after stint at TalkSport.

He then left his BBC WM mid-morning show in autumn last year after making a number of documentaries.

He continues to host Five Live Investigates on Sundays.

He promises his 7am-9am breakfast slot will be a mixture of hard news, humour, and fun.

"It is going to be a one-stop-shop for news," he said.

"It is the morning, and a lot of people are getting up, they may be getting ready for work, taking the kids to school, or whatever and we will inject some fun as well as be informative. It has got to have warmth.

"I was working at Talksport anchored its 2010 campaign. I could not imagine not covering the election.

"The West Midlands is a fascinating patch. There are so many seats in the Black Country that will be of national interest. I am expecting a few upsets - I don't think any of the Wolverhampton MPs are safe."

Adrian lives in Birmingham with his partner of 20 years Savra and their three daughters, Mia, 10, Ella, seven, and nine-week-old Grace.

The dedicated Baggies fan says he adores the Black Country and one of his favourite projects has been making a documentary tracing the origins and boundaries of the Black Country.

He said: "I have a great passion for the Black Country which nationally is criminally ignored.

"As someone growing up in Birmingham who only gradually became aware of this fascinating place next door that was rich in history, character, and diversity. Think of a place like Langley that can feel cut off from Oldbury which is only just up the road. It is the sense of place the Black Country has and fierce local pride. If people come from an area of Birmingham they see themselves as a Brummie.

"In the Black Country you have a close association to your town. Each settlement has something distinctive about it. If you go to Darlaston you can get chatting to people who will tell you everything about lock making and they seem to know every last detail of the town's history."

He is also a fan of the Black Country's plethora of boozers.

He lists his favourite pubs as The Great Western, and the Posada in Wolverhampton, The Vine in West Bromwich, and The Wheatsheaf in Carters Green.

He recently went to The Turf Tavern in Bloxwich, a historic pub set in a row of terraced houses.

He said: "As a great pub-goer I love the pride people have and how they just want to talk to you and love their history.

"I got a tip about a great pub in Bloxwich. It is called Tinkys, which in Black Country fashion is not its real name.

"It is unchanged since the 1950s. There are no games machines, no Sky TV, I even went to take a photo on my mobile and was told to put it away. It was brilliant. I went in on a Friday and just chatted to people. It is a beautiful little pub."

He is also optimistic - or as optimistic as a Baggies' fan can be - about the Albion's fate in the Premier League.

"Tony Pulis is the best thing to happen in years since Roy Hodgson," he said.

"He knows what he wants and has instilled a real sense of discipline to the club.

"If you are a team and you have us at your ground you do not want us to come because you know you are in for a hard, gritty match."

He is planning to make more documentaries - including a special report about the truth about whether full fat diary products are good or bad for our health.

But he is relishing being back in the hot seat at BBC WM.

He said: "I love my day job in the West Midlands. It's where my heart is because I have only ever lived here apart from four years in London.

"I am really excited about the election. I haven't got a clue what the outcome will be. I think it's really open. If you knew the result and put money on it I think you'd become a millionaire. No one knows what is going to happen. UKIP and the Greens are going to shake-up this election in a way that very few MPs can say they are safe - and I think that is a good thing."

>Adrian Goldberg is the new host of BBC WM's 7am-9am breakfast show which starts Monday. (March 9)