Advertisements on M6 will cause accidents campaigners say
New giant advertising hoards are poised to be built next to the M6 despite fears they would cause a distraction and increase the risk of accidents.
The two 50ft high illuminated screens are earmarked to go next to the busy motorway between junctions nine at Wednesbury and 10 at Walsall.
They will be in a V-shape and can be taken by companies for advertising, replacing an existing hoarding on land between Ikea and the Chestnut Tree pub off Axletree Way.
The Highways Agency and Sandwell Council have both objected to the proposal for the structure which will be up to 60ft wide.
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However, members of Walsall Council's planning committee are being recommended to approve the application on the land near to the Gallagher Retail Park next week.
There are a series of signs alongside the stretch of the M6 including one outside the Banks's Stadium. It was made digital last year sparking complaints from residents.
The Highways Agency has now raised concerns over the latest application stating the motorway is already a common hotspot for shunts and unnecessary distractions will exacerbate the problem.
Around 160,000 motorists a day use the busy section and the Highways Agency say it and would be close to a gantry at junction nine and there is already a poor safety record with collisions above the national average.
Sandwell Council has also objected and in a statement to planning officers in Walsall state: "The substantial illuminated sign would appear as an unduly prominent structure, isolated and unrelated to its surroundings.
"We are also concerned it would adversely affect the amenities of some residents who may have long range views of the structure and when illuminated the sign would be highly visible as it would be viewed against a relatively dark motorway background."
However, in a report to councillors head of planning at Walsall Council, David Elsworthy, says: "The position of the adverts will be in a V shape which is said will further improve safety as drivers will turn their heads less. The proposals include the removal of existing hoardings."
