Baking brothers offer cake takeaway service

But now a pair of brothers from the Black Country have hit upon an idea that makes ordering in your favourite desserts a piece of cake.

Martin and Timothy Beck, originally from Wednesbury, may share more of a resemblance to the Mitchell brothers from EastEnders than contestants on the Great British Bake Off, but they have struck upon a unique idea that delivers slices of cake directly to your home – and are hoping the new venture proves a hit with sweet-toothed residents in the region.

Run like a traditional takeaway, customers can browse the menu before placing their orders over the phone.

The food is then delivered in a deli box with cutlery direct to your door – whether at home or at work.

Tattooed Martin, aged 34, who stands 6ft 4ins tall and now lives in Lincoln Road in West Bromwich, said the idea came about when he and brother Tim, 31, of Anne Grove in Tipton, spotted a gap in the market. And with Martin's background in business and Tim's in catering, the pair, who both have two children, decided to set up business together.

Martin said: "We both come together to create Cake Me Away – I deal with the sales and marketing while my brother does the catering.

"It's basically something that we have both always talked about. You currently can't get a company that provides a dessert in a box, and if say you and your partner want something different, at a supermarket you will have to opt for the same thing. The idea for the business just came from thinking about the fact that there's nobody out there that delivers desserts to your door."

Options on the menu include Alabama fudge cake, mocha and whisky gateau and a deluxe carrot cake, with brownies, waffles and cheesecakss also available. A variety of milkshakes are also on offer. While customers can order whole cakes, the idea is that the service is more for those wanting a dessert there and then.

At the moment, the brothers use handpicked suppliers to source their cakes.

Martin added: "We launched on Tuesday evening, and although we only delivered 800 leaflets in the area, we were getting orders from places we hadn't delivered to.

"We are looking for bigger premises now in West Bromwich, and will be looking to take people on over the next few months, with a minimum of probably four or five staff, including a driver and someone to bake."

To find out more visit www.cake-me-away.co.