Express & Star

Dreams bed chain closing eight stores and axing 100 jobs

Dreams bed chain, which employs hundreds across the West Midlands, is to close eight stores with up to 100 redundancies.

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The closures are part of the restructuring of the business after it was bought in March by investment company Sun European.

The firm, which employs 1,600 in total, confirmed that about 60 jobs are to go at the head office in High Wycombe where 228 are currently employed.

A further 30 jobs are to go with the closures after unsuccessful lease negotiations with landlords. It will reduce the number of stores to 164 by the end of next month

Dreams spokesman Will Smith said they could not comment at this stage about which stores were to shut. More than 90 stores that were not included in the Sun European deal have already closed,

Dreams expects to create up to 50 new jobs when it takes distribution in-house from Yodel, which runs the operation at present.

The 84,000 sq ft Oldbury factory was opened in 2006 and currently employs about 260. Around 50 are thought to work at the distribution centre at Hallens Drive, Wednesbury, which is also a superstore.

The company has stores in Bentley Bridge at Wednesfield, Wednesbury, Oldbury and Brierley Hill.

Dreams, which has a second factory in Warrington, was founded in 1985 and opened its first store in Uxbridge.

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