Show puts £750,000 car in spotlight
The most expensive Jaguar ever built stole the show as a new design show was launched in Birmingham.
The most expensive Jaguar ever built stole the show as a new design show was launched in Birmingham.
The plug-in hybrid C-X75 which will cost about £750,000 was the main attraction at the inaugural Birmingham Made Me Design Expo.
Business champion Lord Digby Jones launched the Birmingham City University-led event yesterday at The Mailbox shopping and leisure complex in the city. The event will run at the centre until Friday.
The show will feature exhibitors from across the region including large and small businesses, entrepreneurs, social enterprises, charities, large corporate firms, schools and universities. "Fostering this spirit of design, creativity and innovation in our business cultures is central to delivering economic growth and success," said Lord Jones.
"Working with Jaguar Land Rover, JCB and Triumph, in particular, I have witnessed first-hand the critical role that great product design and innovation at all levels in business are playing in delivering their latest success.
"It has been tremendous to see the great success of Land Rover's new Range Rover Evoque, the response to the Jaguar's C-X75 stunning hybrid concept car, Triumph's expansion from 16 to 23 different models this year alone and JCB's biggest product launch programme ever, with a total of 66 new products scheduled for launch into global markets this year.
"These businesses are recognising the value of creativity, continuous innovation and anticipating customers' needs with new design solutions."
Business Secretary Vince Cable said: "We applaud this initiative being led by Birmingham City University and supported by leading brands including Jaguar Land Rover and AGA Rangemaster."
Related content:
