Emily Jordan's death in rapids 'was avoidable'

The death of a Midland gap year student in a riverboarding accident in New Zealand could have been avoided if better safety measures had been in place, a coroner has said.

Emily Jordan, aged 21, drowned as she was trapped under a rock while riding a bodyboard down fast-flowing rapids on holiday with her boyfriend. The firm running the activity was criticised for "inadequate" equipment and training.

A jury at Smethwick Council House yesterday recorded a verdict of misadventure — as directed by Black Country Coroner Robin Balmain — and drew up a list of "contributing factors" to her death.

Operator Mad Dog Riverboarding was criticised by the jury for not giving participants information that "clearly represented the true risks and danger involved".

Mr Balmain said: "The tragedy of this case is on the findings of the jury — with which I entirely agree — there is the likelihood that Emily's death could have been avoided."

The inquest heard Mad Dog staff did not carry safety ropes and took 20 minutes to free Miss Jordan, of Trimpley, near Bewdley, as she was trapped in 2008.

They eventually used a rope from another firm passing by. The jury said lack of essential lifesaving equipment to hand was a major factor in delaying the rescue.

An unsuitable safety vest Miss Jordan was given was highlighted, along with inadequate training for guides not specific to river boarding. A New Zealand Government review says operators need an annual safety audit and to be on a register.

Miss Jordan's father, Chris, who campaigned for tighter regulations, said after: "There have been a lot of good words — but all the action is yet to take place.

"Currently, in reality, nothing has changed.

"Emily was a bright, intelligent girl. She enjoyed having life and having fun but would not have taken unnecessary risks."