'He doesn't realise the impact he's having': Wolverhampton teenager lands Primark modelling contract

A teenager from Wolverhampton has appeared on gigantic posters in stores all across England - after landing a major modelling contract.

Kaiden Williams, 13, is currently part of the model campaign for Primark and his pics can be seen in their stores

Thirteen-year-old Kaiden Williams was hand picked from thousands of others young lads to model for major fashion chain Primark.

The schoolboy has the skin condition, vitiligo, where pale white patches develop on the skin caused by a lack of melanin.

His mother Dominique Williams believes he will inspire youngsters all across the world to love themselves for who they are.

Dominique, age 31, said: "Kaiden is a very humble boy. He doesn't really know why everyone is making a big deal but I think he will when he's older. He doesn't realise the impact he's having.

"I definitely believe he will inspire others through this - and make other children more confident."

Kaiden modelling in the Primark campaign

This is Kaiden's first big modelling gig, and he is already receiving plenty of recognition.

He landed the role with Primark after auditioning to be a model for clothing line Gap. While he was unlucky in securing the job with Gap, he was picked up by a casting agency which then allowed Primark to discover him.

Kaiden at 3 months old. His skin conditions did not appear until he was five years old.

Dominique, who works with children who have mental health issues, added: "He's online on the Primark website and he's on 10 foot posters at every Primark in England. I'm so proud. I'm probably more excited than him.

"He doesn't see it as a big thing and doesn't really get it yet."

She added: "Kaiden is very naturally confident and has never really been bullied for his skin. He's had the odd comment now and then, as I'm sure most children get, but never any real bullying. He's had the condition since he was four and it's forever changing.

Kaiden with his mother Dominique Williams, 31

"But this past year it's seemed a lot more steady. I think it might stay this way now."

From the age of seven, up until last year Kaiden travelled with his mother to hospital three times a week to undergo UV therapy in a bid to treat his skin - until he decided he didn't want to carry on.

"He just said he didn't want to do it anymore and that this was who he is, he didn't want to change," said Dominique. "He said he was comfortable with how he was."

Kaiden already has a few other modelling jobs in the pipeline, but when not in front of the cameras he's out on the pitch playing football with Rushall Olympic three times a week, and also boxing once a week.

His mother added: "He hopes that if his modelling doesn't work out, he can go ahead with his football. Or if his football doesn't work out, he can go ahead with modelling."