Light House urges 'virtual attendance'
Wolverhampton's well-loved Light House is urging customers to consider 'virtual attendance' as the cinema closes it's doors.
The cinema, in the Chubb Building, has temporarily closed its doors as of yesterday in the face of the coronavirus outbreak.
Bosses are encouraging audiences to donate the money they would have spent on coming to the cinema to their #LoveLightHouse campaign which helps the team cover the venue's running costs.
CEO Kelly Jeffs said: "Times are difficult for everyone during this unprecedented turn of events, but as a charity things are especially tough as we are totally dependent on ticket sales and donations.
"As such we would urge our customers to consider donating money they would normally spend on tickets to our cinema.
"We’re calling it a ‘virtual attendance’ - people would be showing their support by pledging their ticket money to our Love Light House campaign instead of avoiding the cinema completely.
"Donations can be made through our website or by cheque through the post. We’d like to thank everyone in advance for their help at this difficult time and we look forward to welcoming everyone back to Light House as soon as possible."
To donate to the campaign, visit http://www.light-house.co.uk/
