Chanel showcases first collections after creative director exit announcement
The brand put on an unapologetically feminine display proving ‘coquette’ still reigns supreme.
Chanel has showcased its first haute couture collection since announcing the departure of creative director Virginie Viard.
The luxury French fashion house’s autumn-winter 2024-25 show took place on Tuesday at the Palais Garnier in Paris, known to be a haven of creative freedom.
The show at the historic opera house celebrated disciplines of beauty and patience, as models took to the runway in delicate ruffles and rich embellishments, affirming the longevity of the “coquette aesthetic”.
The collection indulged in tradition, harking back to its heyday with Fifties silhouettes in the form of petticoats and peplums, evocative of a Chanel icon, Marilyn Monroe.
Despite revelling in classic shapes and modest necklines, more avant-garde layering was incorporated with capacious capes, ruffs and draped overcoats appearing in both day and night looks, displaying the versatility of vailing.
The use of facades encouraged those in attendance to question what lies behind the curtain for future looks under new creative direction.
Each look was adorned with a grandiose bow in the model’s hair embodying a child-like innocence.
Chanel’s use of embellishment, rich embroidery and voluminous ruffles imbued a sense of grand romance that leant into the unapologetically feminine core of the collection.
However, the collection did not stray far from its roots with drop waists and skirt suits evocative of Jackie K featuring heavily, embellished in decadent jewels and supple tweed.
Chanel also brought it back to reality, playing with hardwearing and clashing textures – from patent leathers over beaded mesh to tasselled patches against wool.
Model of the moment Angelina Kendall rounded off the show with a Princess Diana-inspired wedding dress, featuring a drop hem waist and ruffled flowers.
The ode to the late princess evoked a point in time where fashion protocol was being disrupted, which may hint at what can be expected from the new creative direction at Chanel.
The fashion house announced Viard would step down from her role after five years earlier this month.
She took over as creative director from Karl Lagerfeld after his death in 2019.