Eminem beats Taylor Swift to land most played music videos of 2022, Vevo says
Harry Styles’ music video for As It Was and Disney’s We Don’t Talk About Bruno were the most played music videos of 2022 in the UK.
Eminem has beaten Taylor Swift as his music videos were the most played of 2022, video hosting service Vevo said.
The 50-year-old American rapper, real name Marshall Mathers, had almost 76 million views of his videos as he released his second greatest hits album Curtain Call 2 this year.
In May, The Real Slim Shady artist was also inducted into the Rock And Roll Hall of Fame and in November, his semi-autobiographical film 8 Mile celebrated its 20th anniversary.
He has had 10 number one singles in the UK’s Official charts including Stan, Without Me and Lose Yourself.
Swift, 32, who has a total of 64 million views for her music videos on Vevo, released her new album Midnights in October.
Her tenth studio album secured the coveted double chart domination as single Anti-Hero landed at number one on the Official Charts this year.
In 2021, Canadian singer The Weeknd was the most-viewed artist on Vevo with 58 million views followed by Adele with 55 million views.
The most watched music video in the UK was We Don’t Talk About Bruno from hit Disney animated film Encanto on 37 million views.
Harry Styles’ music video for As It Was from his latest hit album Harry’s House came second with 15.4 million views.
Vevo also saw Three Lions, by comedians David Baddiel and Frank Skinner and rock band The Lightning Seeds, draw in football fans with 11 times more daily views ahead of England playing the US in The World Cup.
The 2022 Women’s Euros, which the Lionesses won over the summer, also saw the football anthem get 12 times the viewership it usually sees on average.
When Russia invade Ukraine on February 24, the music video for The Beatles hit Back In The U.S.S.R. tripled its average plays.
In September, when the Queen died, The Sex Pistols hit God Save The Queen saw 13 times more plays of its music video in the UK compared with its average viewership.
Old favourites were given a boost by blockbuster movies including Top Gun’s Maverick which lifted the views of Kenny Loggins’ Danger Zone by 125% and Elvis’s Can’t Help Falling In Love With You which had an increased viewership of 514% when a Baz Luhrmann film about the king of rock and roll was released this year.
