Watch moment Black Country DJ meets hip-hop legend Jimmy Iovine at Misfits KSI boxing event
A Black Country-born DJ has spoken of his pride after meeting legendary producer Jimmy Iovine at a boxing event he was performing at.
DJ Fricktion, an award-winning DJ and music producer originally from the Black Country, and avid Aston Villa fan, is the official DJ for all worldwide DAZN X-Series Misfits boxing fights, which sees social media influencers from all around the world facing off in the ring, including YouTuber KSI, who beat Joe Fournier on Saturday night at the at the Misfits 007 boxing event at the OVO Wembley Arena.
DJ Fricktion said he was playing music all night at the boxing event, but he was unaware that one of his idols was sitting ringside, and having played a number of songs that Jimmy Iovine had worked on and released under his music labels, the American music executive asked to meet the DJ and thank him.
Fricktion said: "I was playing music all evening keeping the crowd entertained, and I did not know that Jimmy was sitting ringside.
"But he noticed that I had played a lot of songs he had worked on from Dr. Dre, 50 Cent to Eminem, and he asked to meet me via a colleague.
"Jimmy came up to me and thanked me for the respect for playing the music he has been involved in and told me I was great.
"It was a real moment for me having been such a fan of Dr. Dre and Aftermath Entertainment all these years."
Jimmy Iovine is an American entrepreneur and co-founder of Interscope Records, one of the most famous music labels in the world.
He helped propel a number of music careers from Dr. Dre, Eminem, 50 Cent to Nicole Scherzinger.
The American, who has worked with artists such as John Lennon and Bruce Springsteen, has a massive catalogue of music he has worked on and also created the Beats by Dre headphone brand with Dr. Dre, which was bought by Apple in 2014.
DJ Fricktion, who was born and raised in Dudley, studied at Halesowen College, and used to wash cars for a living in Oldbury; is now considered one of the most successful open format DJs in the UK, having also played in some of the world's most illustrious venues.
Fricktion, a Punjabi Indian, also premiered his new track Power at the boxing event - it features German rapper Kelvyn Coly, and two-time Grammy nominated rapper, D Smoke, who is from Los Angeles, and was also the winner of Netflix's Rhythm and Flow, which has A-list stars Cardi B, Chance the Rapper and T.I as judges on the show.
The newly released track was premiered live to 13,000 people in attendance at the OVO Wembley Arena on Saturday, May 13, and it was then premiered on UK Radio by DJ Kenny Allstar on BBC 1Xtra.
Fricktion has grown into one of the biggest DJs in the UK, and has played for worldwide stars such as Brazilian footballer Neymar, and Ronaldo, who described Fricktion as "the best DJ he's heard", and he is now currently the resident DJ at Tape club in London.
An avid Aston Villa fan, the DJ said he wore a Villa shirt to the event and was slated for it from people in attendance at the show. But he says that no matter where life takes him, and despite living in London now, his love for the club will never diminish.
