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Birmingham arenas' mental health first aiders win prestigious award

A group of employees at Utilita Arena Birmingham and Resorts World Arena have been recognised with an industry award for their hard work as mental health first aiders.

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Mental health first aiders at their mindfulness station at Resorts World Arena, Birmingham

The volunteers, who are both employees of NEC Group and CBRE, were awarded The Stadium Business Award for Sustainability and Community, which praised their efforts in looking after the mental health of the arenas’ audiences.

The idea of having mental health first aiders available at NEC Group’s Arenas was developed by senior event manager Ellie Coombes.

Ellie had identified that although the atmosphere of an arena show is fun for many, for people with mental health problems, the experience can be overwhelming.

She then worked to ensure that a number of her fellow employees got the training they needed to keep others mentally fit and to undertake early intervention if they see someone struggling.

The NEC Group currently has 20 employees trained as mental health first aiders, whose service was first launched at Ariana Grande’s The Sweetener World Tour at Arena Birmingham, now Utilita Arena Birmingham, in September 2019.

More staff members are being trained up over the coming months, with plans to roll the initiative out across further shows.

Guy Dunstan, managing director of NEC Group Arenas, said: “We are delighted to have won a Stadium Business Award for our Mental Health First Aider initiative.

"Mental wellbeing is hugely important to us at the NEC Group and over recent months we’ve put a real emphasis on making sure our employees’ mental health is looked after, but it’s just as important that we look after those visiting our venues.

“This employee-led initiative is a first in the arenas industry and something we’re incredibly proud to be able to offer.

"The glowing feedback we have received shows it has made a huge positive impact on our audiences already, and we look forward to rolling it out over even more future shows.”

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