Cheers! New beer to help city charities
A charity is raising a glass to a new ale launched at the Great British Beer Festival Winter, which has been held in the West Midlands for the first time.
Love Brummie, a straw-coloured pale ale, was launched at the festival which was held at Birmingham's New Bingley Hall last week.
About 8,000 ale buffs from around the world turned out for the five-day festival.
Birmingham Brewing Company joined forces with city-based charity LoveBrum to create a new ale which will raise thousands of pounds for a number of charities.
The 5 per cent ale, is hazy and heavily dry hopped with mosaic, and is both vegan and gluten-free.
Love Brummie was served on draught throughout the festival, with a percentage of the profits donated to LoveBrum, enabling the charity to continue its work supporting hidden gem projects across Birmingham that deliver real change.
Paul Harwood, owner of Birmingham Brewing Company, said “LoveBrum is an incredibly important charity for the city, and we loved creating Love Brummie for them. We hope the proceeds will be a helpful contribution to the vital work they do.”
LoveBrum executive director, Paul Mitchell, added: “We’re very grateful for the support from Birmingham Brewing Company - and it’s a great tasting ale too.”
The charity supports a number of good causes around the city, including a project to help the long-term unemployed find work by providing them with suits for job interviews.
Love Brummie is the charity’s second beer-related collaboration in recent months. In October, The Good Intent, the UK’s first-ever not-for-profit bar, opened its doors in Birmingham city centre, announcing LoveBrum as the lucky recipient of its first 12 months' profits.
