Black Country Living Museum taking part in TikTok museum marathon

The Dudley-based attraction has more than 870,000 followers on TikTok and, as well as being in the top 100 UK accounts, became the platform's most followed museum in December.

It is one of 23 museums, spread across 12 countries, that have been chosen to take part in the event on Tuesday, joining the likes of the Palace of Versailles in France, the Rijksmuseum in Amsterdam and the Victoria and Albert Museum in London.

The #MuseumMoment day will take people users on live tours of cultural institutions around the globe starting with the National Gallery in Singapore at 8am.

The Black Country Living Museum will be providing audiences with a guided virtual tour of the 1930s from 7pm.

Abby Bird, the museum's communication's manager, said: "“We’re absolutely delighted to be part of the #MuseumMoment and to continue to show off our museum to a global audience.

"Since posting our first video back in August 2020, we’ve found TikTok to be the perfect avenue to fire up people’s imaginations about the past by telling the real stories of real people in new and creative ways.

"We’re also excited to see more museums joining the app, as it presents an unmissable opportunity for museums both big and small to be part of a global conversation about what our past means, and most importantly, what we can learn from it.”

The museum has racked up 13 million likes with its fun videos that show actors telling the history of the Black Country.

One of the actors includes 1920s grandad, who gives his reassuring brand of Black Country life advice.