Genting Arena revamps backstage area for artists and production teams
One of the West Midlands' top venues has been spending cash behind the scenes to improve comfort for acts like Lady Gaga and The Killers.
The Genting Arena, at the Birmingham NEC complex, has now completed work on a new backstage extension.
The extended L-shaped backstage area now provides extra storage space for productions.
Having previously only had one vehicle access door, the 7,600 sq ft (710 sq m) space now incorporates three of the doors, which also allows for easier and quicker production access.
Two new production offices have been built, as well as a new artist smoking area which has made use of space to the rear of the dressing rooms. In addition, the crew catering kitchen has been extended to allow for greater storage and preparation space.
Metallica, The Killers and Phil Collins’ production teams have already benefitted from the improved facilities, with Lady Gaga, The Script and Paul Weller, just some of those set to use them in the coming months.
Genting Arena operations manager Emma Ball said: “This extension is our latest initiative to further strengthen our offering for events and improve the experience for our promoters.
"With usability firmly in mind, the new additions ensure our facilities are some of the best in the business.
"This, teamed with the arena’s fantastic location ,means we can continue to deliver a world-class service and attract the world’s top events to Birmingham.”
