Slade's Noddy Holder named first patron of Birmingham's New Alexandra Theatre

The former front-man, who has been a long-time supporter of the venue, is set to represent the theatre and held them continue to raise their profile within the West Midlands arts scene.

Noddy Holder, MBE, said: “I am extremely happy to have been invited to become a patron of the New Alexandra Theatre. It was a part of my life growing up in the Midlands, and has a large heritage at the heart of Birmingham. The arts must be kept alive for future generations to benefit from, and the whole team at the Alex are doing their part making sure this happens."

Noddy added: “They cannot do this alone and need support from the public, local businesses and all areas of society. In the words of a certain song we must all ‘Look to the future now … It’s only just begun!’”

New Alexandra Theatre General Manager Lisa Mart, said: “We are absolutely delighted that the legendary Noddy Holder he has agreed to be our patron and to work with us going forward to raise our profile within the city.

“The New Alexandra Theatre is due to go through a great deal of change over the next few years with lots of investment planned and some amazing shows already in the diary – we are incredibly excited about the future of the venue and look forward to working with Mr Holder to ensure the continued success of this beloved building in the heart of the city.”

Noddy is already a Patrons of The Children’s Adventure Farms Trust, a charity which the New Alexandra Theatre has pledged to support in the future.

To commemorate the event, Noddy now has his own seat dedicated to him within the theatre.