Express & Star

Wish yow were here!

Sending a postcard to loved ones back home has been a time-honoured holiday ritual for decades.

Published
The harbour at Porthmadog with Snowdonia in the background

Along with donkey rides and ice cream, it has also been a much-loved British seaside tradition.

Even when we started taking more trips abroad, we carried on sending postcards eager to give our friends and family a glimpse of where we were staying and share how much fun we were having.

It didn't matter that we would more than likely be back home before they were received, it was all part of going on holiday.

But it seems, as a nation, we are now falling out of love with the art of traditional postcard writing.

Figures released earlier this year showed the number of Brits sending postcards has more than halved in the last 20 years.

The rise of smartphones and other technology means we can now send photos to our friends and family or upload them to social media as we keep them updated on our travels.

No longer do we need to spend valuable holiday time buying postcards, finding stamps and tracking down a post box while abroad, we can share everything in an instant.

And last week Britain's oldest postcard publishers J.Salmon announced it was closing after almost 140 years.

The firm expects to publish its last traditional postcards - and calendars in December, saying that instead of penning a card, people are putting photos up on Facebook or Instagram or using WhatsApp.

The postcard boom began around 1900 after printing methods improved and postal charges became more affordable.

Pretty pictures of people's hometowns were sent around the country and also collected by many. Early postcards were pictures of landmarks, scenic views, photographs or drawings. When people began having more leisure time and taking holidays, postcards were sent to home to loved ones, often with messages about where they had visited and what the weather had been doing.

Many examples of postcards from the Midlands and across Wales can be found. Landmarks such as Dudley Castle, Kinver Edge and The Wrekin are celebrated as well as the seaside resorts of Llandudno and Aberystwyth.

But there is hope for the postcard industry as new research has revealed that millennials are reviving the tradition.

Those aged18 to 34-year-olds are said to be 55 per cent more likely to send postcards than those aged 35 and over.