Sainsbury's releases new Christmas advert - with video
The new Christmas advert from Sainsbury's has been released, which highlights the importance of sharing the gift of time with family and friends.
Published
The advert tells the story of Dave during the busy Christmas season who is overwhelmed with things to do and misses his childrens' bedtime.
One night when he returns home late, he spots a gingerbread decorated to look like him.
Inspired, he rushes back to the toy factory where he works on create a series of clones - from tapping monkeys, toy planes and nodding dogs - to cover his jobs and give him more time with his family.
This year's Christmas film uses stop-frame animation techniques. The intricate set reportedly took 16 weeks to build, 420 hours to shoot, and eight weeks of post-production.
