This Morning Live with Holly Willoughby and Phillip Schofield heads to Birmingham
Television show This Morning and stars Holly Willoughby and Phillip Schofield are coming to Birmingham's NEC next spring as part of a four-day live event.
This Morning Live is planned as a new lifestyle exhibition offering guests 'the ultimate shopping experience', spanning four days at the NEC from May 18-21.
As well as live appearances from the two presenters and other celebrity guests, the exhibition will feature all of the lifestyle elements associated with the award-winning show, from fashion and style, food and drink, home, gardening and pets, to beauty, health and wellbeing.
Emma Gormley, ITV Daytime managing director, said: "This Morning is one of ITV's most loved and iconic brands. With our fantastic presenting talent and the wonderful mix of content that we'll be taking on the road, this event promises to delight fans of the show across the country."
Catherine Penny, senior account manager at the NEC, said: "We are extremely excited to have been chosen as hosts for the launch of This Morning Live; bringing the much loved ITV Daytime show to Birmingham with a unique exhibition."
