Billy Wilson's Wolverhampton Tough Guy event aims to go global
The founder of Wolverhampton's one-day survival ordeal Tough Guy will pitch to top CEOs and MDs in a bid to take the event global.
Billy Wilson established Tough Guy, held annually at South Perton Farm, in 1987.
The event is widely seen as one of the toughest assault courses in the world with thousands of people taking part each year from across the world.
Now Billy wants to take the event to them in a bid to conquer global obesity.
He is taking part in Virgin Media Business VOOM 2016 for a chance to win a share of £1 million in prizes.
The 'pitchathon' will see 160 entrepreneurs pitch back-to-back over 29 hours in a Guinness World Record attempt.
It is taking place in London on June 1 and June 2. It follows more than 3,000 entries from the UK and Ireland.
The three judges will be Julie Deane OBE, Founder and CEO of Cambridge Satchel Company; Andy Fishburn, Head of Investment at Virgin Startup; and Peter Kelly, Managing Director of Virgin Media Business.
Mr Kelly, said: "I'm looking forward to hearing 160 innovative and inspiring ideas over the course of 29-hour record attempt, although I am not underestimating the challenge."
