Elderly getting an eye-catching deal on Dudley Eye
Pensioners can take a ride on the Dudley Eye for half the price.
Published
Visitors receiving a pension will be able to ride for £2 instead of the usual £4 on Wednesday.
The largest ever wheel to grace the Black Country made national news last month after Good Morning Britain host Piers Morgan said he could think of 'no grimmer panorama than Dudley'.
It was also branded the worst tourist attraction in Britain but it has proved popular with locals and demand has persuaded Dudley Council to keep the attraction open for an extra two weeks.
Alan Lunt, strategic director at Dudley Council, said: "The feedback from people who have already been on the ride has been amazing. We hope the offer next Wednesday will attract some older people to give it a go."
