Matt Cardle and Cher Lloyd join brmb Live

The 2010 X Factor winner, Matt Cardle, aThe 2010 X Factor winner, Matt Cardle, and fellow contestant Cher Lloyd have been confirmed as the next two acts appearing at brmb Live, at the LG Arena on Saturday, November 26.

X Factor-winning Matt captured the hearts of millions of viewers as part of the seventh series and went on to score the Christmas No. 1 after selling just under half a million copies of When We Collide in its first week of release. Matt is now back in the spotlight with his second single, Run For Your Life, due out on October 9 and debut album Letters following on October 17.

Also a finalist of the 2010 X Factor series, Cher Lloyd has gone on to become another success story after her debut single Swagger Jagger went to No. 1 in the charts. Since her appearance on the show she has gone on to collaborate with some of the biggest names in music, including Busta Rhymes, Mike Posner and Ghetts. Her second single With Your Love, featuring Mike Posner, is due out on October 30 and her debut album in November just ahead of her appearance at brmb Live.

Matt and Cher will join Pixie Lott – along with a number of top pop acts who will be announced in the coming weeks – at brmb Live 2011, which is taking place at the LG Arena, Birmingham, on November 26. Last year's event saw the likes of Olly Murs, The Script, Alexandra Burke, The Wanted, Example, McFly, James Blunt and Mark Ronson.

The 2011 show was launched last Sunday by Olly Murs, who performed an exclusive set for 300 people at Westfield Merryhill.

Tickets for brmb Live 2011 are on sale now, priced at £34.95 and £29.95 plus fees and are available from The Ticket Factory: www.theticketfactory.com or 0844 338 8000. There is also a hospitality package available for £74.95, which will give visitors priority parking, access to a private bar and a pre-show meal.