Watch: Walsall Primark rises from the ground
Over 10 months a new Primark store has gradually risen from the ground - and now a new video has reduced the process to a matter of minutes.
A £21 million revamp is underway at The Old Square Shopping Centre in Walsall, with the fashion giant and the Mid-Counties Co-op moving in.
It has just reached the half-way point of the building work - and now a time-lapse video of the development has been released.
Hoardings went up around the shopping centre at the start of the year and the former Tesco building was demolished to make way for the new development.
Walsall's regeneration chief, Councillor Mohammad Nazir said: "This will be good news for Walsall and the town centre. Primark is a good shop to have in Walsall.
"It will have a positive impact on the other shops. When you have more people visiting the centre because of it, they will visit the other shops too."
Huge steel girders are now in place for the Primark unit, being built next to Walsall Market.
And the latest images show the first floor being built and laid and final pieces of the huge structure being added.
Two hundred tonnes of steel have been laid at the site for the two-storey retail unit. It is being built along with a Midcounties Co-operative food store.
The walls, roof, and flooring will now be added. The redevelopment is expected to take 55 weeks to complete, with Primark and Co-op expected to set up shop in town by summer 2015. Walsall Council pumped in £8m from its own cash reserves to kick-start the long-awaited project, which will create around 150 store jobs.
Construction and infrastructure firm Morgan Sindall was appointed to deliver the town centre scheme.
It is part of major plans to regenerate the heart of the borough, with the near 800-year-old Walsall Market due to get a £1.75m revamp and permanent home.
Traders at Walsall market were allocated new pitches to make way for builders to move in. There are also plans to create 11 units for retail, restaurants and leisure in Digbeth and Lower Hall Lane as part of the £12 million St Matthews Quarter development, which is expected to create around 200 new jobs overall.
Homeware store B&M was announced as the first big brand to sign up for a multi-million pound shopping and leisure complex.
Norton and Proffitt Developments was granted planning permission for the multi-million pound development by Walsall Council.
