Express & Star

West Brom sale: Jeremy Peace fielding interest from potential buyers

West Brom chairman Jeremy Peace has been whittling down potential buyers for the club, but rumours a Chinese takeover is imminent are exaggerated.

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Peace has received plenty of interest from the Far East, but the Express and Star understands that he is not yet on the verge of selling his 88% stake in the club.

Peace put the Premier League outfit on sale last year and was close to selling his share for £150m to a Chinese consortium in July 2015 but the deal fell through.

The 59-year- old, who's been chairman since 2002, still wants between £150-200m for the club.

Although he continues to sound out potential new owners, no deal has been agreed with any of them at this stage.

Peace was aware of Tony Xia, the new Aston Villa owner, before the Chinese businessman bought Albion's West Midlands rivals for £76.2m. However, Xia was never close to buying the Baggies.

Chinese businessmen have invested more than £460m into European football clubs over the past 18 months, pumping money into several teams including Atletico Madrid, Manchester City, and Inter Milan.

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