Express & Star

Wolves to consider a ticket price discount for midweek games

Wolves today revealed steps to allow fans attending midweek games discounted tickets to attract more crowds.

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Head of ticketing and membership Lynne O'Reardon said the club were awaiting the publishing of the fixture list on June 18 so they could consider a match package whereby fans could attend all midweek games for a price reduction.

Addressing the final fans' parliament of the season, O'Reardon also said matchday pricing levels hadn't been finalised yet but stressed the club liked to keep a simple price policy, with nominated promotions.

Wolves' average home league crowd this season was 20,879 but the average for non-weekend matches was 17,522 – 16 per cent less.

Those figures don't include the three cup games at Molineux, for which the average was just 8,291, including 4,226 for the FA Cup first round replay visit of Oldham – the lowest at the ground since 1992.

O'Reardon said youngsters typically accounted for 18 per cent of the attendance at midweek games and 23 per cent on Saturdays.

She said the conclusion of some research undertaken was that reducing prices wouldn't make a great difference.

"That can be a lazy and quite costly decision," she said, pointing out that the fall-off in midweek crowds dragged the average attendance down.

With some fans struggling to attend non-weekend games, O'Reardon added steps were being considered to somehow direct people from the city centre to Molineux on match nights and prevent them going home in the meantime - a routine that gave them the chance of not bothering to come out again.

Changing kick-off times to 8pm to allow fans more time to get to the ground was debated but met opposition from supporters with children wanting to attend.

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