Man dies near Merry Hill Shopping Centre after car crashes into lamp post
A man has died near Merry Hill Shopping Centre after a car crashed into a lamp post, with the driver believed to have suffered a medical incident at the wheel.
The West Midlands Ambulance Service was called to a crash involving one car at The Boulevard, near the Brierley Hill shopping centre, just after 1pm.
They sent two ambulances, a paramedic officer, and the West Midlands CARE team to the scene with the first responders arriving within six minutes of the initial call. Sadly, the driver died at the scene.
A West Midlands Ambulance Service spokeswoman said: "Upon arrival, we found a man who was the driver of the car, who is believed to have suffered a medical incident at the wheel, being cared for by an off-duty Community First Responder.
"Ambulance staff immediately administered advanced life support to him. Unfortunately, despite their best efforts, nothing more could be done to save him and he was confirmed deceased at the scene."
A spokesman for West Midlands Fire Service added: "Shortly before 1pm on Thursday, we responded to an incident on The Boulevard, close to Merry Hill shopping centre.
"A fire engine and two 4x4 brigade response vehicles responded, crewed by firefighters from Brierley Hill and Haden Cross stations. The first arrived within two minutes of being mobilised.
"This was a collision between a car and a lamp post.
"Firefighters assisted with first aid alongside a community first responder. West Midlands Ambulance crews and a critical care team also provided medical care.
"Very sadly, the person passed away at the scene, despite the best efforts of firefighters and other medical personnel at the scene."
A spokesman for West Midlands Police said: "We were called to The Boulevard in Brierley Hill just after 1pm today after a car hit a lamp post.
"Sadly, despite the efforts of emergency services, the driver of the car was pronounced dead at the scene. No one else was injured.
"Enquiries continue and anyone with information has been asked to get in touch via LiveChat on our website or by calling 101 quoting log 1966 of October 19."
