Curry is travel taste of Birmingham
In celebration of Brits being able to get back on the road to start visiting friends and family once again or plan a UK break, National Express is releasing the first ever range of regionally inspired travel sweets.
It has chosen curry as the taste of Birmingham where it is based and home of the Balti triangle.
Other flavours include fish and chips, pork pies, Cornish pasties, Wensleydale cheese and cranberry and Eccles cakes.
Each sweet tastes of a classic dish that is synonymous with a British city, destination or region that can be visited on National express coaches and will be available to consumers on social media free.
The Tastes of Normal limited-edition travel sweets are packaged in classic round metal tins, just like those that have traditionally been found at service stations and airports for decades.
The National Express full UK timetable is now on sale, allowing summer bookings when all restrictions are lifted.
Chris Hardy, managing director of National Express UK Coach, said: “We suspended all services for 11 weeks at the beginning of the year so we’re delighted to now be back on the road with full measures in place to ensure passenger comfort and safety.
“As the UK’s largest coach operator, we’ve always been part of seeing friends and family, going to events, on day trips and holidays. We wanted to mark helping make this happen again in a fun way.
“Fish and chips and pork pies might not be the kind of flavours anyone would expect to taste in boiled sweet form, but each confectionary celebrates the wonderful diversity of the UK.
“We hope the tastes will take people to a place they’ve missed and can now happily and safely return to with National Express.”
