£200m vision of West Bromwich's future

With its modern, curved design of aqua-coloured tiles and striking glass walls – here is the vision for the future of West Bromwich, which regeneration bosses say will make the town "the place to be".

New artist impressions have been unveiled showing how the town will be transformed with Tesco's £200 million development.

The pictures show how the flagship Primark store, which is creating 200 jobs, will dominate the new town centre complex, overlooking a parking area with it's contemporary design of purple and pale blue tiled-effect and glass frontage.

Shoppers at the modern mall will be able to take in the new surroundings by resting on one of the many benches included in the designs, while plants will be located in the centre of walkways between the shops.

Meanwhile, an image shows how the futuristic structure will look with its aqua-coloured design and curved glass window.

As well as stores inside the complex, shops will also line the outdoor car parking area, with a pedestrianised frontage.

Sandwell's economy boss, Councillor Ian Jones, said the work taking place would see West Bromwich become a "one-stop-shop" for visitors.

He said: "I think people can see that the designs coming through are going to be an exciting addition to West Bromwich. The footfall will increase dramatically in West Bromwich and it will be the place to be."

Building work has started on the major scheme, which is anchored by a 144,000 sq ft Tesco Extra due to open next spring.

Other top retailers to sign up to the scheme include Next, JD Sports, Bank and Outfit.

The development called New Square, will include shops and restaurants. Odeon is also set to operate at the site.

The development, off Cronehills Linkway near The Public arts centre, is shortly due to reach its first landmark with the opening of a new road and car park in May.