Chippie's big price cut

Customers at a 50-year-old Black Country chip shop were transported back in time today – picking up fish and chips at 1957 prices.

Ivan's Fish & Chips in Cradley Heath took a step back in time to celebrate its 50th anniversary by selling bags of fish and chips for four pence a go for one day only.

The shop, in Reddal Hill Road, originally run by Ivan Rudge, now 74, has since been passed down to his son Warren who used to help loading the chipped potatoes into buckets as a boy.

Warren, 38, said: "My dad is back frying again, just as he did 50 years ago.