Express & Star launches new Native Monster entertainment site
[gallery] It is your one-stop shop for the very best in entertainment across the Midlands.
Today, the Express & Star launches a new standalone local entertainment website, Native Monster.
And it is the perfect place to look if you are seeking ideas for an entertaining night out. Nativemonster.com is aimed at readers looking to make the most of their leisure time.
It covers music, arts and culture, food and drink, events, cinema and local attractions.
The website has comprehensive listings for events across the region, along with interviews, features and reviews. Native Monster also features blogs, videos and photo galleries, backed with social media activity across its Twitter and Facebook pages.
Managing editor Lucy Dalton has the task of keeping people in touch with all the region's entertainment and lifestyle news, in collaboration with the Express & Star's extensive coverage.
She said the site aimed to inspire online readers, adding: "It is a one-stop-shop entertainment and lifestyle website for our circulation region.
"It offers extensive information on local events as well as delivering features, reviews and opinions on anything covering lifestyle and entertainment.
"The site aims to give inspiration to people who are lost for things to do in their leisure time throughout our region. Native Monster will build upon the audience of the flagship daily titles but will be marketed as a separate offering to the existing expressandstar.com platform."
Phil Inman, managing director of Express & Star's parent company Midland News Association said: "Native Monster will bring a new online audience to the growing MNA portfolio."
Native Monster was developed by MNA digital development manager Mark Cadman in partnership with Wolverhampton-based web design agency B3 Studios.
The branding for Native Monster was created by Wyatt International, the MNA's communications partner agency.
